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The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide By Greg Geracie

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Sales Rank: #382261 in Books
Published on: 2013-08-15
Original language: English
Number of items: 1
Dimensions: 11.00" h x .78" w x 8.50" l, 1.77 pounds
Binding: Paperback
346 pages

About the Author
Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world’s most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois.

Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT’s executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the world.

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